ManyPets is a new kind of pet health and wellness company that’s reinventing the health care experience for the world's many pets – and their people. I continue to tell the ManyPets story by leading all growth, partnerships and monetization.
Series C
Series D
Naming
Brand Identity
Tone of Voice
Art Direction
Launch Strategy
Illustration
Information Architecture
UX/UI
User Testing
Email and SMS
Campaign & Marketing
SEM/SEO
Social
Reputation Management
Partnerships
The team set out to create an experience, tone and brand that would radically shift pet parents perception of insurance and help them take better care of their pets.
We had to convey a large amount of information on an often complicated and opaque topic in a digestible, friendly, and trustworthy manner.
We took an empathetic, pet parent-first approach to understanding the concerns and considerations of managing various stages of a pet’s life.
Using our learnings, we set out to design an experience and set a tone that would invite pet parents to engage, learn more, and proactively care for their pet's health and wellbeing.
Our strategy from the beginning was to change customers' beliefs about insurance. We developed a conversational tone based on real customers – allowing people to see themselves in all aspects of the ManyPets brand.
From the tone of voice and imagery to product UX and customer service, we place education and personalization throughout the entire experience.
It was essential to communicate to customers that pet insurance is necessary and covers the most critical accidents and illnesses, and manypets.com is a place customers can trust to deliver on that.
We decided early on that ManyPets content should focus on showing normal pets, doing all the lovable things they do that make them part of the family.
The art direction strived to be fun, eye-catching, and honest. We placed pets in everyday situations, like playing with their favorite toys or taking naps, highlighting why protecting these moments is so important.
ManyPets is pet insurance for the modern pet owner, and we wanted the art direction to reflect that. We want our customers to feel good about protecting their furry friends, and we believe that our visual content does just that.
We set out to build a website that appeared to be a normal e-commerce site - one where pet owners could simply view their pets' pricing and understand the coverage.
We positioned the product as something that was easy to use and would take the hassle out of pet insurance. We also wanted to make sure that the design was visually appealing and would help build trust with potential customers.
We design the price page to handle any uncertainty the customer may still have, answering questions about coverage, price factors, and how claims work. The end result is a functional and educational website that looks great across all break points.
We sought to educate our customers about the complex topics surrounding pet ownership and pet insurance through our content and do so in a relatable, engaging, and compassionate way.
We invested heavily in SEO to ensure our content was easy to find, and we made sure it was engaging by incorporating videos, infographics, and interactive content.
We built digitally, and contextually native content that looked, felt, and adapted to the media format they appeared.
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Partner Credits:
Strand Studio
Bridge Artists
